The site is first intended to be a reliable place from which to stream Murdoch Murdoch, other alt-right animation + media and other generally moralizing material, and secondly to provide a gentle on-ramp to white identity (though the site is not there yet). This site is not associated with the Murdochs - the name just helps grab search engine attention and is hopefully easy to remember.
This site is different from most mirrors in that it streams the videos at multiple resolutions, like YouTube does. This lets your device (eg your phone) use only what it can display, instead of always downloading the full videos. The video is sent in six-second chunks. This a) is quick-starting (only loads six seconds' worth or so before playing), and fast-seeking for this same reason - it doesn't need to load anything but the nearest six-second chunk - and b) is hopefully robust to bad network conditions, continuing at a lower resolution instead of stalling, when capacity drops.
Most videos are capped at 720p to save bandwidth, which should be unnoticeable for cartoons, especially MM's older ones. But, some of the ones with real-world footage (Last Son, Coniugator, Metamorphosis, and, Guardian just because) have been rendered at true 1080p, (and /won't/ save you bandwidth if you play them on a big window). 720p reduces bandwidth by about 1/3, which actually YouTube and bitchute do, too, though I think theirs are probably tuned better. Again, this shouldn't be noticeable for the animated videos, but regardless, all videos are downloadable at the original, best quality available.
The site is also purely static for mobility, so that anyone can download its files, re-upload them to another host (will offer anonymous ftp access at some point) and boom, a new mirror. Also, there aren't and won't be cookies, social media hooks, Google analytics, or asking for money (if you get the urge, buy some Murdoch merch or a copy of a book or documentary that you've read / watched, here).
It's not complete, I'll get SSL (https) one of these days, I know its absence makes people nervous. (FWIW, SSL would not stop your ISP from seeing that you're using this site, it would only hide the content of the videos. SSL is really to protect information you submit (like passwords), or personal information that's sent to you (like bank balances), and there isn't any of either here. For all that, I still mean to get it set up (I'm very happy Google has listed it despite not having it!). But if you want your ISP not to see that you visit this site, you need a VPN.) Also, in most people's experience it'll be rare, but on weekends especially I fiddle in the background and you may get temporary breakage.
Thanks to 'Dasein Mythos' for the beautiful 'Books & Documentaries' page (we'll curate and add to that over time, that's not its final form ;) ), and to 'citizenadmin' of helicoptarianconstitocracy.org for suggestions for the design of this site.